The market for gluten-free products continues to explode; annual sales will climb to $15 billion by 2016. But not all of this market demand comes from individuals with celiac disease, an inherited autoimmune disorder triggered by gluten consumption that damages the small intestines. According to a recent post in The New York Times, individuals who react poorly to gluten may not actually have celiac disease, but rather a condition called non-celiac gluten sensitivity. People with gluten sensitivity still experience digestive distress or other symptoms when eating gluten, but there is no intestinal damage, as with celiac patients. While there is some indication that people with gluten sensitivity are reacting more to certain carbohydrates than to gluten itself, it is clear that many people who are gluten sensitive (or who have celiac disease) will continue to avoid gluten, and that gluten-free products are here to stay. Here are some additional facts surrounding the “gluten-free” trend:
Source: The New York Times
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